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Now that we know who you are, I know who I am. I'm not a mistake! It all makes sense! In a comic, you know how you can tell who the arch-villain's going to be? He's the exact opposite of the hero.
ARCOS includes a full suite of analysis tools to ensure that all of your programs are as effective as possible. Raw data is available in real time, and our detailed analysis tools let you look at the big picture or drill down to view the behavior of individual users. You can easily create custom reports and save report queries. All reports can be exported into CSV or Excel for further analysis.
Contributions
Every detail about your users’ donation history is available to you via our reporting tools. Contribution data is available in real time, allowing you to adjust website and email content on the fly to maximize fundraising campaigns. You can also view long-term contribution trends to determine what in your fundraising program is working, and what needs improvement.
Advocacy
Keep track of what your users are doing to help you spread your message. Our predefined reports allow you to track the calls to radio shows, letters to the editor, petitions, and contact with elected officials taken through our extensive advocacy tools.
Effective email campaigns require constant testing and analysis to determine what your list is responding to. Our email analytics tools allows you to see who is opening your messages, who is clicking through, and who is taking action. Data is available in real time to allow you to conduct small experiments before sending a message to your full list of activists.
Volunteer
If you ask your online activists to take real-world action, the volunteer tool in ARCOS allows you to track their efforts. Users can sign up for volunteer activities via your website, adding their volunteer history to their profile, and allowing you to determine what messages work to inspire new volunteers.
Google Analytics
Our ARCOS implementation includes the full suite of Google Analytics, which provide extensive tools for analyzing website traffic and marketing campaigns. See not just how many people are visiting your site, but how they are behaving and taking action once they get there. Test incremental improvements to your website design to learn what works best. Hone marketing campaigns for maximum effectiveness to ensure you are getting the most bang for your buck.