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Now that we know who you are, I know who I am. I'm not a mistake! It all makes sense! In a comic, you know how you can tell who the arch-villain's going to be? He's the exact opposite of the hero.
Every organization is competing for the limited attention of their base as it becomes more and more difficult for organizations to be heard above the noise of the crowd. ARCOS helps you make every interaction count through its extensive tracking and targeting capabilities.
The ARCOS Donor Database automatically tracks all of the activities your members take online. The database goes further, allowing your program staff to turn that data into action through easy-to-use tools to create targeted communication based on a complete view of your relationships.
Real-Time Tracking
Object oriented design allows you to track actions taken on the website -- from donations to advocacy -- in real time. Forms can make use of unlimited custom fields to collect information from users that can add additional context to real time data and allow for extensive list segmentation and targeting.
Detailed Reporting
ARCOS comes ready with predefined reports tracking Contributions, Community Fundraising, Campaigns, Mailings, Links, Petitions, Volunteers, Letters to the Editor, Call Talk Radio, Contact Elected Officials, Web Usage and Google Analytics. All report data can be easily exported via a CSV or Excel file for further analysis.
Data Warehouse Design
Unlike many other platforms, which try to cobble together information about your supporters from multiple sources and databases, ARCOS was built from the ground up to capture and store all the information you need in one system. This allows you to compare disparate data, including donation history and website activity, and optimize your understanding of the multi-dimensional relationship your users have with your organization.
Advanced Segmentation
ARCOS includes an advanced Segmentation Tool that makes it easy to develop simple or complex queries against any of the fields in the database. You can target by location, age, interest, donation or activism history, or by custom fields that you create. Use multiple fields to create microtargets. The Segmentation Tool includes an intuitive point-and-click query builder as well as an expert mode that allows advance users to quickly build queries in SQL. Segments can be saved and easily used to create targeted campaigns.
Secure Administration
Multiple levels of user access provide granular control over what data individual users can access, meaning only authorized administrators can add and modify data. Permissions to manage access to specified databases allows departments to manage their own internal member organizations.
Web Service Integration
Integration with the ARCOS eCRM database through predefined web services interface makes it possible to integrate with other applications.